When it comes to diamonds, there are four main things you need to think about. These four factors will determine the size, look and quality of the stone you’re purchasing, and it’s essential you give each one equal consideration if you want to be totally happy with the result. Far too many people don’t place enough importance on them and instead choose fairly blindly, but it’s only by having a proper understanding of the nuances involved that you can be confident in buying a stone that will stand the test of time.

The four Cs comprise the following – carat, cut, colour and clarity. Carat refers to the weight of the diamond and therefore its size, with large stones being far rarer and ultimately more expensive than their smaller counterparts. The cut is the shape, style and symmetry of the stone, with popular cuts being the round brilliant cut, the princess cut and the emerald cut (it’s also the cut that gives a diamond its fire and brilliance). The colour is, quite simply, the colour – colourless diamonds are incredibly rare, with most having tints of yellow or brown. Finally, the clarity, which refers to the flawlessness of the stone and the number of inclusions it has in it.

But just why are the four Cs so important? Well, not only do they signify the quality of the stone, but they can make all the difference to the true beauty of your chosen diamond. The better the cut and higher the clarity the more brilliant it will look, offering true fire and sparkle that instantly catches the light. Loose diamonds always look great at the jewellers but it’s only by getting a stone that lives up to expectations in terms of clarity and cut that you can be confident of its continuing brilliance, so it’s vital to have a proper understanding of the importance of the four Cs before you make your decision.

Of course, some of it will always come down to a combination of personal preference and budget – the carat of the stone will often be constrained by your finances whilst some people simply prefer a certain style of cut to others – but if you make sure you choose with these considerations in mind you’ll always be happy with the result. It’s also important to buy your stones and any diamond rings from quality stockists who can produce truly stunning jewellery, created from high-quality stones that have been cut to exact specifications, and if you want to buy the best just see what we’ve got to offer.

We understand that the importance of the four Cs should never be underestimated, which is why we’ll always help you choose your jewellery with these considerations in mind. The right stones can make all the difference, so whether you’re looking for loose stones to transform into bespoke jewellery or want a truly stunning selection of diamond engagement rings or wedding rings to choose from (again, always fully customisable according to your four C preferences) make sure to look around and experience the difference for yourself.