Diamond Rings Rated 9.9/10 Based On 1845 Reviews In Jewellery
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In excess of 2500 certified diamonds in stock to view and take away at online prices
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  • Birmingham : 0121 236 4415 (Phone lines open 9am - 9pm daily)
  • London : +44 207 4051477 (Phone lines open 8am - 8 pm daily)

WHAT IS A DIAMOND?

Diamonds are formed by a volcanic eruption, as the hard mineral is formed at a great depth in the earth due to extreme temperatures and pressures. The diamond, which is made up of pure carbon, is pushed up through volcanic pipes of diamond bearing rock which is more commonly known as kimberlite.

The top five producers of diamonds are: Australia, Botswana, Russia, South Africa and Zaire. Naturally coloured diamonds can be significantly more expensive than colourless stones as they are extremely rare.

The natural diamond colouration is produced by certain elements which combine with the carbon to create the shade. For example, a blue diamond is due to the formation of carbon with the element Boron.

Diamonds which are coloured in a laboratory are often referred to as fancy diamonds, and customers can choose from colours such as pink, green, blue, yellow and orange.

What are Conflict Diamonds?

Conflict diamonds, also known as Blood diamonds, orginate from areas which are opposed to legitimate and recognised governments. As a result, they are sold on the black market and the money is used to fund war and conflict. However, only 0.2% of diamonds account for conflict diamonds, but this amount is still far too much.

We guarantee that our diamonds are “conflict free” and are sourced legitimately. We will also provide our customers with written guarantees.

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