The decision to choose between white gold and platinum has beenone of the long standing debates among couples when it comes to choosing an engagement ring. The colour and feel of the metal holding your precious diamond is very important, and it needs to be decided on. Based on this preference, couples then decide on the metal for their wedding rings.

The current trend suggests that whiteis the colour of choice for a very large percentage of consumers. To some, white suggests purity, peace and harmony in a relationship and is the preferred choice of numerous brides-to-be. This is especially true forengagement rings, the traditional symbol of love and commitment between two people. Even though 18k yellow gold is the true colour of gold, it still has alloys mixed with it to harden the metal so that it can be worked on. In the Victorian era, a small amount of gold was mixed with predominantly silver to create fine pieces of “white metal” jewellery. Since then, white has been a preferred colour among consumers, especially when looking for an engagement ring.

These days, with the advent of platinum jewellery, silver is hardly used to set diamonds and as silver is found in abundance, it has minimal intrinsic value at £10 an ounce. Raw 18k Gold is valued at £550 per ounce and raw platinum is priced at £600 per ounce.

To explain purity further, platinum is the purest form of metal used in jewellery at 95% purity. 18k white gold has alloys mixed so the gold percentage purity is only 75%.

At Marlow’s, we suggest you keep your preference clear as it can be easy to get confused while visiting numerous jewellers. Some will suggest platinum which may be more profitable for them citing that it’s far more expensive than gold (which is not true these days) and hence it will last more; some predominantly high street shops may suggest gold as it’s the traditional metal used, and others will stress on gold as they may not have a large selection of platinum settings. We feel that unless you have an allergy to some metals(which is extremely rare) or you prefer gold for religious reasons, stick to platinum. Platinum is stronger, heavier and more durable than gold or any other precious metal used in jewellery. As a result, a platinum ring will turn out to be much heavier in the same setting as gold and is therefore costlier than the gold setting. Even the labour cost associated with platinum jewellery is much higher than gold as only a few select jewellery manufacturers work with this metal, mostly because the initial investment in machinery is extremely high.

We feel platinum is worth this higher cost in the long run as it will remain white forever while gold will eventually turn yellowish,even while used withhigh grade alloys as the white rhodium platingwill eventually start to wear out. Even though we stock all settings in 18k white and yellow gold, as well as platinum, we always recommend a platinum setting where feasible (very intricate designs cannot be made in platinum).

Like your precious diamond, yourplatinum will never lose its sparkle – ithas the highest form of purity among metals, and it goes along with our theme of Inspiring a Generation of Love,and symbolises purity, strength, resolve and commitment towards your near and dear ones.

If you are still contemplating choosing the right metal for you, feel free to contact us and we will help guide you through the right choices based on your preferences.